A Galentine’s Day to Remember at Mod & Soul

Story by  Estelle Avbuere


Maybe you know Mod & Soul as a stylish, upscale Richmond-based and online boutique. Or, maybe you know the store for its trendy, boho-influenced pieces and contemporary, delicate jewelry. What you might not know is that Mod & Soul can also throw gorgeous events!


They proved it when they threw their first annual Galentine’s Day event last Thursday night. This event was complete with colorful decorations, delicious deserts, a photo station, fun giveaways, and lovely (not to mention stylish!) women. One of the best parts was the opportunity to be styled by co-hosts, fashion bloggers and stylists, Zumreta of Bloom with Zum and Shanna of Me and Minnie.


The event kicked off at 6:30 pm – the perfect time for a stylish soiree if you ask us. Upon entering, one could see the fabulous, fashion-filled event was already underway. Pink lights were strung from the ceiling, red and pink balloons floated about, and the clothes, well they looked as beautiful as ever. Sparkly gold fabric hung on the far wall as a background for “gals” and their friends to get their pictures taken. The set-up included fun props, like X and O balloons, while photographer, Juliet Bryant, clad in the cutest denim overall dress snapped away.

The center table was decorated with flowers, candles, sparkly hearts on sticks, and delightful treats (including PINK popcorn!). Both the co-hosts and the Mod & Soul sales associates were quick to give you a smile, ask how you were doing, and style you in the perfect look for the night. Women in all sorts of chic outfits were scattered around, sipping their drinks and chatting brightly. Some eagerly searched for the perfect blouses or dresses, excitedly waiting to try them on, while others conversed with new friends. The whole place was abuzz with the energy of these lovely ladies. It was clearly going to be a memorable Galentine’s event!


Zumreta, writer of the blog Bloom with Zum , looked lovely in her statement red wrap dress and velvet (obviously from Mod & Soul) , blush heels. While Shanna writer of Me and Minnie, wore a ruffle-detailed fuchsia blouse tucked into cropped, distressed jeans and gold heels – chic as ever. Both ladies were the perfect co-hosts, as they went around smiling, laughing, greeting people, styling outfits, encouraging every woman, and, like any good blogger, updating their Instagram stories.


By the end of the night, we left with new friends, pretty purchases, style inspiration and a love for who we are: strong, empowered women who are free to encourage each other. Overall, the evening was absolutely beautiful. This is not only because of the amazing clothes, shoes, and jewelry, the talented stylists, or the adorable place that is Mod & Soul, but also because it was a celebration of women and our friendships with each other.

During this event, Mod & Soul provided a space where girls could come together, meet other women, share stories, and inspire each other’s looks. In fact, this was an opportunity for women to simply inspire each other. And they used fashion to do it. We’re here for that. We are so grateful to Mod & Soul, Shanna, and Zumreta for being here for that as well!

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